Possible right? You know, those fancy camera filters like dogs filters, 3D Bitmoji and pretty much all of its camera features are powered by AR technology. Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. Let us know in the comments! The first online survey (pre–COVID-19 survey), of 2,103 US consumers, was conducted from December 2019 to January 2020. Prominent trends shaping the next phase of evolution include a focus on the user, building a loyal community, broadening their reach, and building valuable content. An excellent report by Nic Newman from the Reuters Institute expands upon, “The Future of Voice and the Implications for News.”, 2. Social media has great potential to evolve into something much greater than ever in 2020 and beyond. The core idea of why they would be interested in doing so is because all of the stuff we usually do online can be focused or presented on a single platform. Specific engagements can include: Scenario planning to examine full scope of uncertainty and opportunity in rapidly changing markets. The much talked about in recent years are AI and AR. From one person to another and eventually the whole world knows about it. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. Podcast consumption is growing steadily, radio evolves, a new generation is growing up with smart speakers and audio continues to have a great impact on our lives. You can find more information about Jackie, 2. Please let me know in the comment section. Many of them are happening right now and we can clearly observe this, and the trend is rising as well. Baby boomers are getting fully onboard with social media trends. With COVID-19 forcing people to stay indoors, media consumption seems to have got a rocket thrust. This data is backed by the latest stats as listed below: So why has this type of information become more popular? The Future of Media: Key Trends for 2019 and Beyond, Agnes Deleuse, Senior Marketing Specialist (Paris), National Press Club 2018 Communicators' Summit: Key Takeaways. Follow him on Twitter and subscribe to his newsletter on Substack. Social Media Trends for 2020 and Beyond: Social Media Trend #1 - Ephemeral Content Will Keep Gaining Popularity Social Media Trend #2 - Niche Social Platforms Will Perform Well Social Media Trend #3 - Instagram Will Remove Likes At Agence France-Presse (AFP), AI has already been covering news in sports and poll results. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. Many internet users will see the breaking stories on their feed and go to the news sites to learn more. For news distributors, alerting clients on the optimization of words in titles, sub-heads, and captions of images is essential. La Presse au Futur, Médias en Seine and Les Nouvelles Pratiques du Journalisme discussed the landscape of the media of tomorrow, the innovative journalistic tools already in use by international press agencies and the challenges implied by new technology. The decline of organic reach and increase in ad usage should not come as a surprise as ads are the primary way these platforms make money. Future of Media. Podcasts not only entertain people but also are used by marketers and business owners to monetize their products or services. It was inspired by Blake Robbins’ Twitter thread highlighting the companies shaping the future of media & pop culture. Great article. Promoting the teaching and learning of media literacy to students – and beyond – is today more important than ever. After Facebook was launched back in 2004, the way we are connected to the internet has changed than ever since. Can do stuff online more than ever before, 8. Imagine how much time we will spend on… With the live feature being super engaging, no doubt as to why it won’t continue to dominate the social trend in the upcoming future. This is because, on a platform like this, we have our information exposed to the platform. Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future. Influencer marketing and employee advocacy can … Data is both a resource and a tool. Short, crispy information will become a go-to choice, 16. Obviously, you are going to find another provider right? Don’t you think so? Social media is an important part of any marketing strategy. Because it can help reduce the workload of human beings, as well as mimic human intelligence, They are the next big thing. We rely more and more on electronically devices. With now people consuming online content more than ever before, the internet is slowly replacing the TV. The growing popularity of social media makes it important for brands to increase their online presence. Who doesn’t love videos right? Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. The Future of Media and Entertainment Today’s infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. AI has become the future of a human generation. The algorithm is mostly responsible for ranking social posts, deciding which contents to display to which type of users, groping of data and much more. According to the Dailymail we spend more time on our Smartphones (119 minutes per day) than with our partners (97 minutes)1. Keep up the awesome work! See our recent “Guide to Social Media Marketing in 2020: Challenges, Opportunities and Lessons from the Pandemic and Beyond” for thought-provoking stories, strategies and advice from marketing professionals in our community. Facebook live, Instagram lives, YouTube lives, all the live videos everywhere! About Digital media trends. You can clearly see that the trend is rising year on year. Your work is really amazing and much information. Facebook has gone through major updates and renovation in terms of data management. Also, with Facebook organic and the majority of social media organic reach is dead, the necessity of social media advertisement has increased. Thus, I strongly believe that it will prove to be a huge social trend in 2020 and beyond, for both consumers and marketers on social media. The Facebook group will become important, 15. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been developing on it. In the near future, it could be possible that the bots can literally close a deal or sell your products while you are asleep. But with social media becoming more and more popular, and the integration of e-commerce features like a Facebook marketplace or Instagram store, there’s no doubt as to why social media may dominate this field in the near future. Video has become a major trend and type of content people prefer to consume. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. In fact, it is what makes YouTube the second largest search engine in the world. AI and algorithms will then find the data and information they need to write an article or even produce data-driven videos. Well, I’m curious as to how many of you leverage stories or similar features to engage with your audience? More privacy and security Privacy has always been the main concern on social media and the internet as a whole. Facebook and Twitter have become the main source of news. Some feature, however, maybe probable as with the popularity and huge investments into these platforms, the possibilities are endless. But what happened recently to a Facebook data breach is what put every internet giants especially social media platforms into questions. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media use. The future of social media is mobile. According to Ms. Leizel Avila, here are the current and future trends: Mobile. Now, I bet you have heard or known something about AI. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. Integration of social media in newsroom and reliance on videos and images ranked 2 nd and 3 rd among trends. The moment something important happen, you can instantly see that the topic’s hashtag becomes trending. I cannot stress enough how important AI will be to the human future and social media as a whole. A decade ago, social media was the new, big thing. This is the same for all kinds of social media platforms. In fact, video will make up 82 percent of all internet traffic in 2020, according to Social Media Today. He has contributed to various websites about SEO and appeared on various digital marketing podcast. It is ever changing in nature. Are you convinced now? Also available in your inbox every Thursday as The Drum's Future of Media … Today, 69 percent of adult internet users are on at least one social media platform. Media are starting to use voice assistants to distribute news (news flash, sports results, weather reports) and the trend is rising. I believe that with the ever-evolving features, social media platforms will definitely release more useful features to support this. Blake is a partner at early-stage venture fund Ludlow Ventures. Have these trends already impacted your organization? This would not come as a surprise as the more people get connected, the greater the community will be and grow. Trends subscribers can download a … Some of them already have done it – YouTube, platforms for videos and the world’s second-largest search engine. Don’t believe me? The second online survey (COVID … They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.S… It important for brands to increase their online presence, and the internet has changed ever. Mobile streaming apps, instead of on a platform like this, and captions we write will be to news. The perpetuation of news information, 6 of Techjackie.com, an SEO web! 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