In this week's newsletter: Why Amazon sponsoring influencers' effort to give back to delivery drivers is troubling, and how internet stars are able to grow out of their family-friendly image with a lot more ease than traditional celebrities. He loves playing Minecraft, Roblox, and “Plants vs. Zombies: Garden Warfare” on his primary YouTube channel. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019—whose ages ranged from 3 to 14 years old—and analyzed their most-watched videos. They test out different games every week and upload their reviews on their channel. Kidtoytesters. One such kidfluencer account was Ryan’s World, which has more than 26 million subscribers on its YouTube channel featuring 8-year-old Ryan Kaji. Since YouTube and Instagram prohibit activity by individuals younger than 13, all of these kid influencers' accounts are run by their parents. Focusing on a sample of 418 YouTube videos, they recorded whether food or drinks were shown in the videos, what items and brands were shown, and assessed their nutritional quality. YouTube is the second most visited website in the world and is a popular destination for kids seeking entertainment. The 'kid influencers' -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. The growing popularity of kid influencers have caught the attention of companies, who advertise or sponsor posts to promote their products before or during videos. All of these kid influencers' accounts are run by their parents. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 -- whose ages ranged from 3 to 14 years old -- and analyzed their most-watched videos. These kid influencers have dreams of conquering the world’s biggest waves. Questions? It’s Become A Lot Easier For Famous Internet Teens To Transition Out Of Their Good-Kid Image. New York, October 26 The 'kid influencers -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- … Citation: Kid influencers are promoting junk food brands on YouTube—garnering more than a billion views (2020, October 26) retrieved 17 December This document is subject to copyright. HOUSTON – A study looked at the top kid influencers on YouTube and found they’re making millions of dollars to advertise unhealthy products to your kids. "Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views: Little-known but common form of product placement boosts children's exposure to unhealthy food, warrants stronger regulations." Their Instagram and YouTube feeds are full of fearless antics and playful banter. From strollers to soft toys and snacks, they have promoted it all in their unique sassy voices. Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views Little-known but common form of product placement boosts children's exposure to … They picked up the best surfing tricks from their dad, Kaleo Roberson, who is a pro-surfer. Kids and teens look up to young YouTube stars and are more likely to turn to them for product recommendations in comparison to TV ads. Emma and Mila Stauffer’s cute and funny videos from Instagram have been going viral all over the web. Kid influencers’ parents post videos of their children doing things like playing with toys and unwrapping presents — oftentimes to huge audiences. These “kid influencers” are typically children themselves who have become YouTube celebrities for their videos, which show them unwrapping … METHODS: Researchers used Socialbakers data to identify the 5 most-watched kid influencers (ages 3 to 14 years) on YouTube in 2019. This means you need to make content for two different target audiences. Kid influencers are young online celebrities with large social media fan bases. "We need a digital media environment that supports healthy eating instead of discouraging it.". In the past, these kid influencers have collaborated with shoe brands and surfboard designers. More than 90 percent of the products shown were unhealthy branded food, drinks, or fast food toys, with fast food as the most frequently featured junk food, followed by candy and soda. Since 2017, Pocket.watch, a media company for children, has been handling the marketing and merchandising for Ryan’s YouTube channels. While the researchers do not know which food and drink product placements were paid endorsements, they find these videos problematic for public health because they enable food companies to directly -- but subtly -- promote unhealthy foods to young children and their parents. They can earn big profits from ads and endorsements in their videos. For his loyal YouTube fans, he has special merchandise on his website that has his EGTV logo on them. Katie also features her other three kids on the channel often. Nearly half of all "kid influencers" on YouTube promote food and beverage products, and more than 90% of them are for unhealthy or fast-food brands, according to an … They may be small, but young YouTubers have mighty influence. . New York, Oct 26 (IANS) The kid influencers -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. Kid influencers are young online celebrities with large social media fan bases. Make way for kid influencers! With food and beverage companies also turning to online advertising, even these kid influencers are being tapped to promote products. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands, → Free Download: Influencer Outreach Templates, download our influencer outreach templates, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, Ambassador programs vs Influencer programs – which model makes sense for your brand, Micro Influencer Marketing – How to do it. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,’ said Bragg. New York: The 'kid influencers' - children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays - are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. This brother and sister duo are kid fashion influencers who love to flaunt their unique sense of style. Screenshot of YouTube kid influencer Ryan Kaji, pretending to be a McDonald’s cashier in an episode of his show “Ryan’s World.” The 9-year-old took in $26 million in 2019, making him the top YouTube earner that year. This six-year-old’s YouTube channel releases new toy reviews and has over 25 billion views on his channel. Her Instagram account, which has more than 968k followers, is managed by her mom. Today, kid influencers have the power to reach, engage, and connect with other kids as well as their parents. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,” Bragg said. New York University. Millie-Belle loves to dress up in oversized hats, sunglasses, and caps. New York: The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. He also has his own line of toys and clothing which are available at Walmart and Target stores. Clara Lukasiak gained popularity when she appeared on the reality show, Dance Moms. Justin, Eric, and Steve Roberson started surfing when they were just two years old. Celebrities are used to sell products all the time, but … But it is advertising, and numerous studies have shown that children who see food ads consume more calories than children who see non-food ads, which is why the National Academy of Medicine and World Health Organization identify food marketing as a major driver of childhood obesity," said Bragg. In fact, the highest-paid YouTube influencer of the past two years was an eight-year-old who earned $26 million last year. The growing popularity of these YouTube videos have caught the attention of companies, who advertise or sponsor posts to promote their products before or during videos. … 'Kid influencers' classed as child labour under new law Child social media influencers will be regulated under a new French law passed on 6 October, 2020 Getty Images/iStockphoto Have you seen any other kid influencers on social media? Videos on Sidewalk Cops, Power Wheels racing, and toy reviews are some of the things the kid influencers are popular for. So, kid influencers can rev up any brand’s marketing efforts. The researchers found that the five most popular kid influencers in 2019 were ages 3 to 14 years old. When he expressed his desire to make his own videos, his mom set up a YouTube channel for him. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love.Â. 8-year-old Stella and 6-year-old Blaise Bennett love to play sports and visit California’s scenic beaches. Yumiko (15), Sachiko (13), Kimiko (9), Kenzo (7), and Raiden (3) are the kid influencers who appear on this channel. Two of YouTube’s first stars, Rhett McLaughlin and Link … The researchers found that nearly half of the most-popular videos from kid influencers (42.8 per cent) promoted food and drinks. 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