For example marketers are analysing Facebook and Twitter data to determine and predict sales. However, there are other industries where datafication process is actively used: Insurance: Data used to update risk profile development and business models. Various forms of resistance—from the ineffective but strategic opting out of individual platforms, to a larger awareness of ourselves as the objects of datafication—can contribute to creating challenges and alternatives to the growth of datafication. The transformations of social life that are inherent to datafication are so many, and so consequential for our orientation to the social domain, that Alaimo and Kallinikos write of a “computed sociality” (2017, p. 177; see also Van Dijck, 2013, p. 5, on “platformed sociality”). Smart Cities: it’s a term you hear echoing around boardrooms, civic platforms and in the ICT sector. American Journal of Sociology, 113(1), 1–40. Rankings and Reactivity: How Public Measures Recreate Social Worlds. Couldry and Mejias means that the new forms of datafication, through social media, search engines etc, have allowed our social life to become an open resource for extraction â there for companies to use. Information is a great way to reduce waste and increase efficiencies. Environment and Planning D: Society and Space, 34(6), 990–1006. He adds, “IoT could turn the world into data that could be used to make macro decisions on resource utilization. The term “datafication” implies that something is made into data. Likewise, a process or entity can only be represented in a network if it can be described in terms of the relations that the network can count or process. How This Museum Keeps the Oldest Functioning Computer Running, 5 Easy Steps to Clean Your Virtual Desktop, Women in AI: Reinforcing Sexism and Stereotypes with Tech, Fairness in Machine Learning: Eliminating Data Bias, From Space Missions to Pandemic Monitoring: Remote Healthcare Advances, Business Intelligence: How BI Can Improve Your Company's Processes. The Costs of Connection: How Data is Colonizing Human Life and Appropriating it for Capitalism. Retrieved from https://works.bepress.com/paul_schwartz/10/.  Kenneth Neil Cukier and Victor Mayer-Schoenberger introduced the term datafication in 2013. Off the Network: Disrupting the Digital World. Rieder, B. Whereas … London, UK: Profile Books. Straight From the Programming Experts: What Functional Programming Language Is Best to Learn Now? van Dijck, J. Datafication is a modernization of many aspects of our life in computerized data  and transforming this information into new forms of value. F The process is then monetised by using such data to sell products or services to the users, or by selling the data to parties wishing to influence or persuade users towards various goals. Indeed, implicit in the very notion of data (or what is given as fact, from the Latin data) are the notions of selection and transformation: “data are [...] elements that can be abstracted from [...] phenomena” (Kitchin, 2014, p. 2). Tech Career Pivot: Where the Jobs Are (and Aren’t), Write For Techopedia: A New Challenge is Waiting For You, Machine Learning: 4 Business Adoption Roadblocks, Deep Learning: How Enterprises Can Avoid Deployment Failure. She proposes that practices of datafication are becoming “an accepted new paradigm for understanding [...] social behavior” (2014, p. 1478, added emphasis). An organization also uses data for decision making, strategies and other key objectives. Philosophy & Technology, 31(2), 213–233. Another approach interprets datafication via a rereading of Marx to argue that the most fundamental characteristic of datafication is not labour, but the abstracting force of the commodity, that is, the very possibility of transforming life processes into “things” with value through abstraction (Couldry and Mejias, 2018, 2019; Sadowski, 2019). Internet Privacy and the State. The Deadly Life of Logistics. That is really what the internet of things provides. What is the difference between big data and Hadoop? Rouvroy, A. In the technology industry, weâre used to lots of acronyms. Internet Policy Review is an open access and peer-reviewed journal on internet regulation. The dynamic that drives datafication as a social process then becomes apparent: the drive to “render [...] human behavior… into an analyzable form” in a process that in the review mentioned above was already called “the datafication of everything” (2013, p. 93-94). 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